![]() ![]() Paragon's SDK made it simple for the Tactic team to get started without managing complex vendor-specific authentication strategies. The decision was easy, and within days they began using Paragon to build an integration with Salesforce - their most-requested CRM integration by their customers. ![]() Despite being skeptical at first, Lai realized that Paragon would enable them to finally deliver on their customers' constant demands for integrations while avoiding the massive time and cost investment of building integrations in-house. While searching for an easier solution, Tactic's co-founder Rudy Lai came across Paragon. That along with the fact that their team would need to develop specific expertise for each CRM vendor they wanted to integrate with.ĭaunted by the time, cost, and effort that would have been required to build the native integrations themselves, Rudy and his team continued to delay integrations on their roadmap - despite how critical they knew they would be for their customers and their sales efforts. Their first inclination was to build the integrations themselves, but quickly realized how time-consuming they knew building integrations in-house would be. "- Rudy Lai, co-founder of TacticĪs soon as it became clear that Tactic needed integrations to service the growing demand among their enterprise customers, they began searching for a solution. Users activate and engage better when our product integrates into their day-to-day tools. Managers care about how we track success, which we do by stitching data between our systems and integrated systems. " Integrations are vital to our customers on three levels - for enterprise buyers, senior leaders care about how we play with the rest of their toolset. Moreover, they realized that providing integrations would help accelerate their sales efforts and increase customer satisfaction by addressing the requirements of multiple stakeholders and users throughout their customers' buying process. Given that Tactic was selling to enterprise revenue teams, it was evident that providing a way to integrate QuantCopy with their customers' CRM data quickly became one of their biggest priorities - some customers even started to complain about their lack of a native CRM integration. ![]() Tactic newfound traction didn't come without new challenges.
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